Academy Bartels accompanies enterprises and organisations with choosing sponsor projects in the equestrian sector. Based on the targets, A communication plan, based on the targets, is designed with suitable sponsor possibilities.

If the targets can not be met through existing events, Academy Bartels will develop a tailor-made project. An excellent example is the 'Rabo Talentenplan'. Academy Bartels developed this project in 1999 for the Rabobank and takes care of the project management for the KNHS ever since.

Examples of successful sponsor projects, developed by Academy Bartels:

• Rabo Talentenplan (development plan for young talented jumping, dressage or eventing riders)
• Pikeur Trophy (dressage competition)
• KNZ Seat Competition
• Election 'Equestrian Entrepreneur of the Year'
• Equestrian Salute to Her Majesty the Queen'